Primal Intelligence Privacy Policy

Last updated: 28 January 2026

Primal Intelligence Pty Ltd (“Primal Intelligence”, “we”, “us”, “our”) is committed to protecting your privacy and handling personal information in a respectful, transparent, and responsible way.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you engage with our website, courses, programs, events, and online community (including our Circle community).

We comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. What personal information we collect

We may collect personal information including:

  • Identity and contact details

    Name, email address, phone number, location, and account details.

  • Account and participation information

    Login details, profile information, course enrolments, community participation, posts, comments, messages, and event attendance.

  • Payment and transaction information

    Billing details and transaction records (note: payment details are processed by third-party payment providers; we do not store full credit card details).

  • Communications

    Emails, messages, support requests, survey responses, and feedback.

  • Usage and technical data

    IP address, device information, browser type, and interactions with our website, emails, and platforms.

You may choose to share additional personal or sensitive information in community discussions or live sessions. You are responsible for what you choose to disclose.

2. Sensitive information and community participation

Some of our content relates to personal development, relationships, leadership, and inner work. While we do not provide medical or mental health treatment through our community platforms, participants may voluntarily share personal experiences.

  • Community spaces are not confidential clinical environments.

  • Please avoid sharing sensitive information you do not wish others to see.

  • We may access community content for moderation, safety, or support purposes.

3. How we collect personal information

We collect personal information when you:

  • visit our websites or landing pages

  • enrol in courses or programs

  • join or participate in our online community (including Circle)

  • attend live or recorded sessions or events

  • communicate with us via email, forms, or messaging

  • make payments or enquiries

4. How we use personal information

We use personal information to:

  • deliver and administer our courses, programs, and community

  • manage accounts, payments, and access

  • communicate with you about your participation

  • provide support, moderation, and community safety

  • improve our offerings and user experience

  • send relevant updates, resources, or marketing communications (where permitted)

  • meet legal, regulatory, and accounting obligations

We do not sell personal information.

5. Platforms and service providers (our “stack”)

We use trusted third-party service providers to operate our business, including:

  • Community & course platforms: Circle, Kajabi

  • CRM & marketing automation: GoHighLevel

  • Website hosting & forms: Squarespace

  • Email communications: Mailchimp (or equivalent email provider)

  • Payments: Stripe

  • Video & events: Zoom, Vimeo

  • Business operations: Google Workspace (email, documents, storage), accounting software (e.g. Xero)

  • Analytics & performance tools: website and email analytics tools

These providers may process personal information on our behalf solely for the purpose of delivering their services to us.

6. Overseas disclosure

Some of our service providers (including Circle, GoHighLevel, Stripe, and Google) are based overseas, commonly in the United States or other jurisdictions.

As a result, your personal information may be stored or processed outside Australia. We take reasonable steps to ensure overseas recipients handle personal information in a manner consistent with Australian privacy standards, however overseas laws may apply.

7. Community content, moderation, and safety

If you post content in our community:

  • Your posts may be visible to other members according to community settings.

  • We may review content to moderate discussions, uphold community guidelines, or address safety concerns.

  • We may remove content or restrict access where terms or guidelines are breached.

8. Recordings

We may record live sessions, events, or calls for training, quality, or replay purposes.

Recordings may capture audio, video, and chat content. By participating, you consent to recording unless otherwise stated. Where practical, we will inform participants in advance and provide options to opt out or keep cameras off.

9. Marketing communications

We may send you updates, resources, or information about our programs. You can unsubscribe from marketing emails at any time using the link provided. Administrative or service-related communications may still be sent.

10. Data retention and security

We retain personal information only for as long as reasonably necessary to deliver our services and meet legal or accounting obligations.

We take reasonable steps to protect personal information from misuse, loss, unauthorised access, modification, or disclosure. However, no online system is completely secure.

11. Access, correction, and deletion

You may request access to, correction of, or deletion of your personal information by contacting us. We will respond within a reasonable timeframe, subject to legal requirements.

12. Complaints

If you have concerns about how we handle personal information, please contact us first so we can address the issue.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

13. Contact us

Email: info@primalintelligence.com.au

Business name: Primal Intelligence Pty Ltd

Location: Australia